Quiet luxury
Embroidery, scallops, and rich textures used with absolute restraint.

About ROOH | رُوح
ROOH is an exclusive Sri Lankan clothing brand curated by creators Yousuf Ali (@yousuf.shelby_) and Irshany Idiris (@irshany_idiris). Designed for women who appreciate detail close-up, confidence from afar, and silhouettes that carry quiet luxury.
Embroidery, scallops, and rich textures used with absolute restraint.
Very limited runs. Once a collection is sold out, it is gone forever.
Thoughtfully curated for temple weddings, sacred rituals, and festive celebrations.
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“The craftsmanship on the Mangalam Crimson Saree is breathtaking. The gold zari details are delicate close-up, and the pure silk feels ceremonial yet completely effortless.”
“Satori velvet feels like an heirloom piece. The weight and drape are exceptionally beautiful. The personal checkout on WhatsApp was seamless.”
“I wore the Mangalam Ivory Saree for my engagement ceremony and the compliments did not stop. It photographs softly, but the handwork is even richer in person.”
“The Torani Heritage Suit is exactly the kind of modest occasionwear I wanted. Comfortable, graceful, and finished with such thoughtful zardozi stitching.”
“The Mangalam Emerald set arrived beautifully packed. The organza feel makes the whole outfit feel special without being too heavy.”
“I was nervous ordering online, but the sizing advice was spot on. The Zehra Kalidar Frock has that soft festive glow I was hoping for.”
“The Mangalam Vermillion Saree moved beautifully through the whole event. Nothing felt stiff, and every scallop caught the light in the most subtle way.”
“The Sahar Kurti Edit is my repeat piece now. It feels easy for lunch plans but polished enough when I need to look dressed with no fuss.”
“Rooh has such a calm kind of luxury. The fabric, packaging, and follow-up all felt personal, careful, and genuinely premium.”